expedia media solutions
Millennial Travelers Across Asia-Pacific Prioritize Feeling Pampered, Trip Activities and Culinary Experiences When Planning a Trip
Expedia Media Solutions | November 10, 2017
BELLEVUE, Wash.--New generational data released today by Expedia® Media Solutions, the advertising arm of Expedia, Inc., shows that Australian, Chinese and Japanese travelers are all looking for the best deals and the most value for their money, but preferences and priorities vary by generation and country. The findings, from a survey conducted by Northstar Research Partners, illustrate broad Asia-Pacific travel trends and distinct shopping habits, influences and motivations of travelers across four generations, including Generation Z, Millennials, Generation X and Baby Boomers. Racking up more than 35 travel days per year, Australi...
More than 50 Percent of Travelers Are Looking for Help and Inspiration When Planning a Trip
Expedia Media Solutions | July 12, 2017
MONTREAL----A new study commissioned by Expedia® Media Solutions, the advertising arm of the Expedia group, and conducted by Northstar Research Partners, explores the motives and behaviors of travelers across eight countries to uncover travel trends. Released today at the DMAI Annual Convention, the Multi-National Travel Trends study provides a snapshot of the preferences, priorities, attitudes and influences of online travelers from Australia, Canada, China, France, Germany, Japan, the U.K. and the U.S. The study shows that overall travelers are open-minded about destination choice and seeking information from a variety of sources....
