Journeying With an Aim: How Is Purposeful Travel Changing Hospitality?

Reeves Mathews | July 20, 2023

By Reeves Mathews It is no secret that the hospitality industry has undergone many changes over the last few years. Simultaneously, the global health crisis and economic challenges made consumers undergo certain behaviour changes. These consumer changes, responsible travel organisations, conservation NGOs, and purpose-driven travel bloggers together contributed to incorporating sustainability and purpose into travel habits. Travellers today are thinking twice before they embark on an adventure. The conversation around travel and sustainability grew, working to minimise the negative effects of tourism and turn travel into a positive forc...