experiential travel
ToursByLocals Reveals 2025 Travel Trends: American Travelers Focus on Experiences, Domestic Exploration and Booking Direct
ToursByLocals | October 31, 2024
VANCOUVER, British Columbia--Global private tour marketplace ToursByLocals has unveiled its first-ever 2025 Travel Trends Report, offering an in-depth look at the shifting desires and emerging priorities shaping how Americans will explore the world next year. Drawing insights from a proprietary survey of 1,000 U.S. travelers aged 21–90, the report reveals key trends driving the industry forward, from an increased focus on meaningful experiences to the growing influence of Gen Z. "Today’s traveler seeks deeper connections and cultural enrichment, approaching each trip with greater intention," said Lisa Chen, CEO and President of Tour...
Beyond the ‘Crazy Rich’: Expedia Group Reveals Mass-Affluent Asian Travelers Trend Set To Boost Global Travel Industry
Expedia Group | October 11, 2024
Four in five (81%) mass-affluent Asian travelers report that travel is still a priority despite inflation. On average, mass-affluent Asian travelers plan to visit four destinations over ten days for their next international trip, with Japan, the United States, Canada, France, South Korea, Australia, and Germany leading the list. They plan to dedicate nearly a quarter of their income to travel in the next 12 months. Nearly half seek airline and room upgrades, with two in five opting for first class or business class seating. Seattle, October 11, 2024 – Today, Expedia Group unveiled its study highlighting the preferences of t...
Taking the “Swift Lift” Overseas
U.S. Travel Association | May 24, 2024
By Joshua Friedlander This summer, millions of Americans will travel to Europe, many to visit historical cities and one-of-a-kind beaches like Sitges, Biarritz, Tropea and Mykonos. But in Europe this year there is another one-of-a-kind attraction drawing travelers from the States in record numbers—the European leg of Taylor Swift’s “Eras” tour. Taylor's record-setting concerts across the U.S. in 2023 made fans and economists alike rethink the impact an artist can have on a city or region. With ticket prices regularly reaching 4-digit levels, and fans traveling distances reminiscent of festivals like Coachella, the economic impac...
The Experiential Travel Boom: The Big Summer Travel Trends for 2024
Ivana Johnston | May 23, 2024
By Ivana Johnston Even with the economy's ups and downs, travelers are spending more on experiences. They're going for bucket-list adventures that showcase their unique passions. This booming industry is expected to reach $1.6 trillion by the end of 2024! Airbnb is also stepping up its experience game with the announcement of its Summer 2024 Icons Program. This new initiative promises a collection of extraordinary experiences hosted by the biggest names in music, film, TV, art, sports, and much more. What's fueling this surge? It's the irresistible allure of adventure and novelty. According to a recent survey by GetYourGuide, 90% of tra...
Onsite Culinary Experiences and Guest Transformation
Adam Mogelonsky, Larry Mogelonsky | April 24, 2024
For the purposes of the hospitality industry, transformative experiences refer to activities or encounters that not only provide immediate enjoyment but also leave individuals in a better state than they were before. This could include educational sessions, immersive interactions or engaging activities that promote personal growth or wellbeing. One area where this transformation is prominently being incorporated into hotel programming is through culinary experiences. Properties like the Four Seasons Resort Bali at Sayan offer cooking classes where guests can learn about traditional Balinese cuisine, while the Ritz-Carlton, Kyoto hosts tea ...
Hotel Brands Check Into New Verticals
February 29, 2024
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InterContinental Hotels & Resorts Unveils a Distinctive Global Brand Evolution
IHG | October 9, 2023
InterContinental demonstrates its pioneering spirit while paying homage to its rich heritage, paving the way for the luxury traveller of tomorrow. LONDON: InterContinental Hotels & Resorts, the world's first and largest international luxury hotel brand, is embarking on an exciting new chapter with the launch of an extensive global brand evolution announced today. As part of IHG Hotels & Resorts' luxury and lifestyle portfolio, InterContinental is set to yet again reimagine the luxury travel experience, striking a harmonious balance between freedom and familiarity. This transformative journey is driven by the brand’s long held ...
For Young Affluents, The Experience Really Is ‘Everything’
Matt Ferebee | May 25, 2023
By Matt Ferebee The world of leisure travel continues to change, particularly as it relates to younger affluent travelers. Raised on the internet and fed a steady stream of content via social media, these younger guests are seeking out travel that delivers what they have become so accustomed to online and on social: relevant content that is as immediate as it is immersive. In the context of hotels and resorts, that ‘content’ includes everything destination-related that a guest experiences before, during and after their stay. This desire to be surrounded by a more integrated, memorable experience is not, of course, a new expectation ...
