eyefortravel
Luxury Travelers Outspend the Rest by Over 600% and the Gap is Growing
EyeforTravel | September 27, 2017
Over the course of a year, luxury consumers spend over six times as much on travel than the average consumer and the trend is for the disparity to get even bigger finds EyeforTravel's The Global Luxury Travel Consumer report. Whilst the average traveller spends $1,690 per trip, luxury consumers on average lavish $5,365 per trip according to the report. The different levels of spending become even bigger over the course of a year as luxury consumers take double the trips per year at just over 5.6, meaning a per annum outlay of over $30,000, or six times the average traveller's spend. This gap is more likely to widen than diminish says th...
5 Reasons You Can’t Miss EyeforTravel North America in Las Vegas this Year
EyeforTravel | September 1, 2017
On October 19, EyeforTravel will kick off its 19th annual North American summit– the only travel conference in America that guarantees you will walk away with actionable insights & take-aways. With 400 senior distribution, marketing, mobile, revenue management, and data &technology executives present, it will be the ultimate location for knowledge sharing, strategy formulation as well as partnership advancement. Here are just a few quotes from past attendees: "Having never attended this conference before, I did not know what to expect. I can honestly say, after participating, that this was one of the best conference...
IHG, Hilton, Wyndham, Priceline Group, Google, Booking.com, Skyscanner, & Expedia to Meet in Las Vegas This October
EyeforTravel | July 27, 2017
On October 19-20th, Senior Executives from IHG, Hilton, Wyndham, Priceline Group, Google, Booking.com, Skyscanner, & Expedia will come together at EyeforTravel's North America 2017 Summit. The 2017 meeting will attract over 400 senior travel executives from across North America, Latin America and Asia Pacific – to discuss critical issues and challenges facing travel, as well as strategizing to safeguard against future disruptions in the sector. The top issues being discussed at the summit will include: Prepare for the Next Wave of Disruption: What Will the Industry and Your Business Look Like in 10 Years' Time? [IHG] The St...
Travel Brands Falling Short in Chatbot Deployment
EyeForTravel | July 17, 2017
Chatbots are a potential route to billions of consumers but travel brands are failing to fully take advantage of their possibilities according to the new Are Bots Worth the Bother? Report for EyeforTravel and Travelaer. The report looked into how far travel brands have made use of Facebook Messenger to deliver customer service and booking to customer. It finds that while 93% of these airlines have a Facebook page, and 81% a Messenger link, only 38% of the 206 contacted responded to researchers' messages, with a third of those contacted taking at least a week to reply. From the just over a third of airlines that responded through Facebo...
How to Make a Successful Travel Chatbot
EyeforTravel | July 12, 2017
Chatbots are getting increasingly sophisticated and capable of mimicking human conversation behaviors, but what should these bots aim to do and how can brands deploy a chatbot successfully? The new Are Bots Worth the Bother? Report from EyeforTravel and Travelaer reveals all and is free to download now. The good news for brands is that the cost of implementing a relatively simple chatbot is not a huge investment and is coming down as more providers move into the space and natural language processing becomes more sophisticated. The cost of implementing a bot typically ranges from EUR15,000 to EUR50,000 according to the report. "These are...
Data Quality and Cleanliness the Biggest Challenge Reported by Travel Tech Professionals
EyeforTravel | April 26, 2017
46% of respondents to EyeforTravel's industry-wide survey find that data quality and cleanliness is a challenge EyeforTravel's new State of Data and Analytics in Travel Report 2017 has identified data quality and cleanliness as the biggest challenge facing the more than 450 travel data professionals surveyed for the report. According to Alex Hadwick, Head of research at EyeforTravel: "It is unlikely that this issue will diminish in the near future as the potential universe of data available to the travel and tourism industry is increasing exponentially. Travel brands will have to question whether they can adequately put in place systems...
Travel Industry Struggling with Attribution
EyeforTravel | April 25, 2017
Attribution continues to be an issue for the travel and tourism industry as travellers hop across devices and sites during their journey according to EyeforTravel's State of Data and Analytics in Travel Report 2017. Of the marketing professionals surveyed, 54.3% reporting that they could either track users to a limited degree (24.5%), just on their own domains (16%) or not at all (13.8%). For those companies that report that they can track users in some detail, a quarter say they can track them across most devices and touchpoints. A further 20.7% report that they can track users across touchpoints but not across devices, illustrating th...
Travel Industry Investment into Data and Analytics to Rise Substantially in 2017
April 18, 2017
Three quarters of travel professionals working with data believe that their department will receive budget increases in 2017 against 4% who expect a decrease Travel is awash with data and companies are loosening their purse strings to get to the insight this provides, according to EyeforTravel's new industry-wide State of Data and Analytics in Travel Report 2017. Amongst respondents, who came from all verticals in the industry, 74.5% report that they expect budget increases in 2017. Amongst the remained For those looking forward to more cash to play with this year, budgets are often increasing by a substantial amount. More than half of ...
