Developing a Social Media Plan for Your Hotel
Stephanie Sparks Smith | August 29, 2024
In the past article, we discussed who should be in charge of the social media for your hotel. Whether you are tasking your in-house team or outsourcing to an agency, resources must be determined to dedicate to social media. This includes resources of both time and money. Now, it is time to make and execute a plan. Developing a Content Strategy While you are likely to quickly post your upcoming holiday deal, slow down. A good rule of thumb is no more than 20% of your posts should be an offer. Think first of your audience. Who are your followers? What are the challenges you are solving for them? What do they care about? Many ...
Is Facebook Still an Effective Marketing Vehicle for Hotels?
Lodging Interactive | May 16, 2023
For years, critics have been prognosticating the downfall of Facebook, with many so-called "experts" predicting that the platform's user base would dwindle, and its relevance would fade. However, despite the numerous claims that Facebook is dead, the social media giant continues to thrive, especially when it comes to advertising and marketing within the hospitality vertical. In this post, we share our thoughts on why Facebook remains the top platform for marketers, thanks to its powerful ad targeting and ROI tracking abilities. The Failed Predictions The Decline of Facebook's User Base: Many experts had claimed that Facebook's user b...
8 Ways to Prep Your Hotel’s Social Media for Future Business
Pipeline Social Media | June 22, 2020
By Maiya Wall / Pipeline Social Media Your occupancy may still be suffering, but what are you doing today to market your hotel to potential guests? Waiting to invest in your hotel’s social media marketing until the effects of the virus are less noticeable is the wrong move. The time is now! People are starting to travel again or are making plans to venture out soon. You want to be at the top of their list when they are comfortable with traveling again. We’ve prepared 8 steps you can take with your social media strategy to prep your hotel for future success. 1. Share Photos of What Your Hotel Is Doing to Keep Guests Safe Guests n...
Enhance Your Social Media Strategy With This One Tip
Pipeline Social Media | February 17, 2020
By Maiya Wall / Pipeline Social Media We have been devouring all of the New Year’s themed blogs that predict what trends and practices will be the new to-do in the world of social media. We’ve been taking it all in and deciding what new practices and perspectives will help us serve our clients best. If we can throw our ring into the hat, we have one suggestion for something hotels can do to boost engagement—post more. It doesn’t sound revolutionary, but let us explain. We have onboarded hundreds of clients and the one thing that they have in common 99% of the time is this—they were not posting enough. Our critiques are often n...
The Facebook Algorithm in 2020: What Hotels & Resorts Need to Know
Lodging Interactive & commingle:engage | February 3, 2020
It’s no secret that organic Facebook marketing can be a little fickle for anyone with a business account on the platform. We’ve been seeing organic reach decline for more than five years, making it increasingly difficult to reach potential guests without paying, even if they’re already following you. This all comes down to the Facebook algorithm, which decides which content will gain the most visibility in users’ newsfeeds. And there is a silver lining here: Facebook marketing is still a good investment for businesses, and knowing how to work with the algorithm can help you gain more visibility and connect with potential, current, ...
Conversational Marketing Should Be Part of Every Hotel’s Marketing Plan in 2020.
Lodging Interactive | October 1, 2019
PARSIPPANY, NJ - October 1, 2019 - Lodging Interactive’s Founder and CEO, DJ Vallauri, discusses the importance of conversational marketing and why every hotel should prepare to leverage the new Facebook social media messaging platform in 2020. Much has been said and written about “conversational marketing” and how future marketers will be required to master this consumer engagement technique in order to be successful. Clearly, the hospitality industry is well-positioned to leverage the loyalty-building power of conversational marketing through personal engagement with its guests, pre-arrival, during guest stays and post-checkout. Le...
Social Media News: Facebook’s Clear History Tool Is Officially Here
September 20, 2019
As we all start the month of September off strong, it’s important to remember that keeping up with all the new social media updates will help us keep the momentum going. And this month, we definitely got some big updates. Let’s take a look at all the new changes that impact hotels and resorts and what they mean for businesses in the hospitality industry. Facebook’s Clear History Tool is Here Facebook’s Clear History Tool is officially here, rolling out to audiences quickly. Users will now be able to clear their off-Facebook activity from being stored in the platform’s database, which includes what Facebook’s conversion p...
8 Questions to Ask Yourself Before Publishing to Social Media
Pipeline Social Media | February 18, 2019
By Maiya Wall / Pipeline Social Media Before hitting publish, post, or share, what can you do to ensure that your post actually has value and potential for good engagement? In this article, we provide a checklist that will help you create posts for your fans and potential hotel guests that are clear, relevant, and easy for fans to interact with. 8 Questions to Ask Yourself Before Publishing to Social Media: Does my post align with my brand? Do I have permission to use the content in my post? Is my post tailored to the specific platform? Is my post on topic? Does my post have value? Does my post have any errors? Di...
