facebook marketing
How to Use Facebook to Improve Your Hotel’s Digital Marketing
Cendyn | September 9, 2020
How to use Facebook Custom Events and Conversions Perhaps more than ever, social media is a valuable pathway for hotels to connect directly with travelers. It’s one of the channels where hotels can nurture relationships with past guests and surface new audiences that may be eager to escape the “work from home” reality faced by many. Social media can also be a place to waste a lot of money! Effective digital marketing has always been about results: capturing the most bookings at the best possible rates at the lowest cost. This imperative has been put into sharper focus due to the budget restraints triggered by the global pandemic. Th...
6 Reasons Why Facebook Is Essential for Hospitality Marketing
Michael Del Gigante | November 22, 2019
By Michael Del Gigante It’s easy for hospitality marketers to take Facebook for granted. The platform has been around for so long—more than 15 years now—and is so well established that it sometimes can blend into the background and feel like just one marketing option among many. However, the reality is that it’s far from just another marketing channel: for hospitality brands, Facebook is a uniquely powerful platform that has distinct advantages and holds unparalleled opportunities. What are these advantages and opportunities? What makes the social network so special? Why should marketers remain bullish on it after all thes...
Facebook Success for Your Hotel in Three Steps
Incite Response | November 14, 2017
You know your customers or guests expect you to be on Facebook and so you post three times a week every week whatever comes to mind as you sit at your computer. However, you don't get many (if any!) likes or comments and you may have even noticed that little number under the posts telling you how many people your post reached never lists a number higher than 25! No worries – you can turn your page around. Here's the fix: 1. Curate and create great content. Social media content strategies that work center around providing useful or entertaining content to people at the right time. Choose topics that are relevant to your customers a...
Infographic: Facebook Marketing for Hotels – How To Guide
August 16, 2017
Infographic is brought to you courtesy of Killarney Hotels. ...
