Will Facebook Recommendations Create a New Channel for Hotel Bookings?

Nancy Huang | January 13, 2017

By Nancy Huang Facebook has recently launched a new tool to help users discover new experiences, things to do, events, and services based on suggestions from their friends. After writing a post, Facebook now switches on a new "Recommendations" feature that lets others know they're looking for advice. Comments from friends appear in the original post and are also featured within a dynamic map. Each time friends mention a recognized place, the map then expands to include this extra information. If a recommended business has a Facebook Page, the tool automatically features their Page within the comments. Along with this tool, Facebook has...