The Tipping Point for Innovations in Vacation Rental and Timeshare Technology

Karen O'Neill | July 22, 2019

By Karen O'Neill As Malcolm Gladwell points out, “Look at the world around you. It may seem like an immovable, implacable place. It is not. With the slightest push—in just the right place—it can be tipped.” This rings especially true for the vacation rental and timeshare market which simply isn’t what it used to be. With the emergence of the sharing economy came the subsequent digitization of rental processes and later, the creation of the original vacation rental listing site, VRBO, in the late 90s. Fast forward to today, and the digital rental marketplace is not only alive and well — but utterly transformed. Airbnb and Hom...