Facebook Dynamic Ads for Travel: A Marketing Tool to Boost Direct Bookings

HEBS Digital | January 30, 2018

By Victoria Hsia Facebook Advertising has always proven its value for brands striving to reach the platform's massive audience, but now it may become even more valuable. In a recent announcement, the social media platform revealed upcoming changes to its News Feed algorithm which prioritize organic content from family, friends, and groups. This means that users can expect to see less organic brand content, giving brands more pressure to invest in Facebook Advertising in order to maintain and build reach in the News Feed. While Facebook continues to limit brands' organic reach, it also continues to develop more effective Facebook Adverti...