Study: Travelers Care More About Customer Reviews Than Low Prices When Booking Hotels and Short-Term Rentals

Florida Atlantic University | November 12, 2020

BOCA RATON, Fla. (Nov. 12, 2020) – Operators of hotels and short-term rental properties looking to build back business hampered by the coronavirus pandemic shouldn’t worry about low prices as much as customer opinions, according to a new study by researchers at Florida Atlantic University and four other universities. When booking hotels and so-called peer-to-peer accommodations such as Airbnb, travelers are swayed more by customer reviews than complex discount strategies, the study found. Travelers selecting hotels tend to rely on the percentage of positive reviews, while the number of online reviews means more to people choosing Air...