All (Hotel) Revenue Is Not Created Equal

HotStats | November 22, 2021

A dollar is a dollar; a euro is a euro; a quid is a quid; a yuan is a yuan; and, for the crypto crowd, a bitcoin is a bitcoin—right? Wrong. At least when it comes to how hotels bring in revenue. In that case, all revenue is not created equally. It’s a theme that was championed at a recent IHG Owners Association summit I attended. (I even took a photo of the slide as evidence.) It’s also one of the most pressing issues that has hamstrung the collective hotel industry’s ability to own its own business. Problem Bookings Despite its best efforts, hotels bookings aren’t always made directly with the hotel. In fact, online t...