first-party data
It’s ‘No Dough’ for Third-Party Cookies, According to Latest Google Announcement
Cendyn | September 18, 2024
Will hospitality face another Google challenge now that the search engine has changed its approach to eliminating third-party cookies? Having said they would end the use of third-party cookies in the Chrome browser for the past four years, Google has now retracted this plan. Instead they’ve chosen a softer option by putting the onus on the consumer to opt-out. What’s the change? Following in the footsteps of Apple’s AppTrackingTransparency (ATT) on its Safari browser, Chrome now lets consumers choose if they wish to allow third-party cookies to track them. This announcement comes as no surprise since Google has been delaying a...
81 Percent of Hoteliers See a Lift in Revenue Once a First-Party Data Strategy Is Implemented
Sojern | November 30, 2022
SAN FRANCISCO, Nov. 30, 2022-- Sojern, the leading digital marketing platform built for travel, today released the findings of a 2022 survey to discover "How Hotel Brands Are Using First-Party Data to Drive Revenue and Build Stronger Relationships." The study, conducted by Benchmark Research Partners with global hotel executives, sought to understand how hotel marketers are thinking about and using first-party data to inform go-to-market efforts. When surveyed about measures of success for their businesses, 81 percent of hoteliers said they have seen a lift in revenue as a result of implementing a first-party data strategy. Hotel exe...
