Artificial Intelligence in Hotel Marketing: Use Cases and Perspectives

BEONx | February 8, 2024

Although the technology has advanced significantly in recent years, a real revolution in Artificial Intelligence occurred only last year. But in the tourism industry its true impact will be based on how it is implemented for practical purposes. A group of experts from leading hotel chains spoke about it recently at FITUR, read on to find out more. Madrid, 8th February 2024 - Within the framework of FITUR, the international tourism fair that took place recently in Madrid, a round table discussion entitled "Artificial Intelligence in hotel marketing: real use cases" was co-organised by BEONx and Hotelverse. Moderated by Lore...