Florence Market Pulse

Ezio Poinelli | February 21, 2024

By Lorenzo Gullotta, Giammarco Pignocchi, Ezio Poinelli The city of Florence underwent a sustained period of tourism growth spanning over a decade, navigating various crises, including the 2008 financial crisis and subsequent economic recession in Italy, as well as the 2015 terrorism threat in Europe. However, the emergence of the COVID-19 pandemic marked a significant turning point. Like most destinations globally, Florence faced substantial challenges due to the pandemic and associated travel restrictions. Nevertheless, with the successful implementation of vaccination campaigns and the gradual relaxation of the containment measures throug...