florida hotel performance
The Florida Panhandle Remains a Top-Tier Destination
Hannah McManus | August 28, 2023
By Hannah McManus The Florida Panhandle, once a quiet haven with “mom and pop” motels and condominium towers, is now lauded as a top-tier beach and leisure destination that boasts a robust inventory of vacation rental units, nationally branded hotels, and independent properties. Short-term lodging was particularly attractive in the post-pandemic period. The area’s position as a drive-to destination with ample outdoor attractions and minimal restrictions drew new and repeat visitors. An examination of gross tourist tax collections (a 5% tax levied on short-term rental and hotel room revenues) in Escambia, Santa Rosa, Okaloosa, and ...
VISIT FLORIDA Second Quarter Data Shows International Visitors are Returning to Florida in Droves
VISIT FLORIDA | August 17, 2023
TALLAHASSEE, FL. – Today, VISIT FLORIDA announced the strongest international visitation numbers Florida has seen since 2019. According to new estimates from VISIT FLORIDA, international visitors have dramatically increased travel to Florida. Calendar Year 2023 (Q1 + Q2) saw massive increases in overseas (+21.8%) and Canadian (+81.1%) visitation compared to the same time period in 2022. Florida welcomed a total of 33.1 million visitors between April and June 2023, with 1.9 million of those being overseas visitors and 846,000 Canadian visitors. Florida also continues to beat records with annual visitation with 70.8 million visitors in Calen...
In High Demand: Florida Hotels and Resorts (Again)
Nick Plasencia | January 4, 2023
By Nick Plasencia In an article we published in February 2021, before the COVID-19 vaccines were broadly rolled out, we suggested to owners of hotels in Florida, and waterfront hotels in the Sunshine State in particular, that their assets would soon be in high demand. In the nearly two years since, new pricing records have dotted the Florida peninsula, from the Panhandle to the Keys, Tampa Bay to Jacksonville, and Orlando to South Beach. Investors have flocked to the seemingly bulletproof fundamentals of Florida’s hotel industry. While healthy deals inked in the late spring and summer 2022 have found their way to the finish line, th...
