food & beverage revenue
6 Marketing Tactics To Boost Revenue at Your Hotel Restaurant
Alison Wilson | September 28, 2023
By Alison Wilson As a hotel general manager and restaurant owner, driving revenue growth for your establishment is an important priority. To achieve this goal, implementing effective marketing initiatives is crucial and in this article we’ll share, we present five tactical marketing strategies that can help elevate your hotel restaurant’s revenue and set it apart from the competition. 1. Establish an Irresistible Online Presence Ensure your website showcases the unique qualities of your hotel restaurant, from its ambiance to its delicious menu offerings. Include high-quality photography to entice potential diners. Boleo in...
The Latest Wine Trend for Fall Then 2024
Adam and Larry Mogelonsky | August 9, 2023
By Adam and Larry Mogelonsky If you know either of us, then you know that we are big fans of wine. Besides the actual taste and endless variety of production around the world, we write about wine because it’s a great way to ramp up restaurant revenues on a high-margin basis. But this only occurs when the wine is effectively marketed and sold. For reference (and to show we actually know what we’re talking about), we published a book about how to sell more wine last year, and we’ve written about how finetuning your wine strategy can be used to generate quick wins for the hotel. Today, we look ahead, first to Q4 2023 then to 2024. Sp...
Making Bartech Happen at the Hotel Lugano Dante
Adam and Larry Mogelonsky | July 26, 2023
By Adam and Larry Mogelonsky To enjoy the summer, one often needs a good cocktail. So, why not make it the most inspirational cocktail imaginable? For this, let’s dive into some ‘bartech’ to see how you can innovate in the restaurant and ramp up revenues in the process. Implementing change at any level of a hotel’s operations is always difficult for any number of reasons, and yet from the guest’s perspective often it’s the little touches that stand out to make the experience exceptional. While the two of us are perpetually bullish on technological upgrades and the growth of wellness at hotels, even the introduction of a fanc...
Profiting From Low Cal Wines
Adam and Larry Mogelonsky | July 12, 2023
By Larry and Adam Mogelonsky Coming off what was hopefully a restful 4th of July break, lest we forget that wine is a still a profit center for hotels and restaurants all around the world and for all four seasons of the year. Still, there are lots of new trends to embrace in order to drive average check per cover. There are lots of reasons to rethink your beverage strategy for the latter half of 2023 and for 2024, especially because it can mean quick wins for your hotel’s revenues versus more expensive, long-term projects. And as a quick plug, if you’re interested in learning how to market your wine list for revenue optimization, co...
