It Takes More Than Just Food, Restaurateurs Advised

PolyU’s School of Hotel and Tourism Management | December 23, 2020

21 December 2020 - Ghanaian restaurateurs need to improve food quality and hygiene, and give diners opportunities to socialise, find Professor Sam Kim, Ph.D. students Frank Badu-Baiden and Munhyang Oh of the School of Hotel and Tourism Management (SHTM) at The Hong Kong Polytechnic University, along with a co-author in recently published empirical work. The researchers emphasise that food is a vital component of the tourism experience, but little attention has been paid by food tourism researchers to destinations outside of the West and Asia. Their findings offer important practical guidance for destination marketers in Africa and other devel...