Batten Down the Hatches: SHR Sets a New Course for the Future of Hotel Tech With Force10™

SHR | May 14, 2019

Already known for its popular Windsurfer® CRS and Booking Engine, SHR, Sceptre Hospitality Resources, is investing heavily on behalf of today's and tomorrow's hoteliers to bring them the most meaningful hotel tech yet. Originating from client conversations, SHR is turning wish lists into reality via Force10—an Artificial Intelligence (AI) engine that will utilize data from proprietary applications (CRS, RMS, and CRM to begin with) to generate optimized recommendations that increase the effectiveness of the apps, and ultimately create more revenue. How are they doing it? Rod Jimenez, CEO and Co-Founder of SHR, explains the visi...