Smartotels Launches its Flagship Brand: FORM Hotel Which will Debut in UAE Q1 of 2018

FORM Hotel | February 6, 2017

DUBAI, UAE, February 6, 2017 -- FORM Hotel, the upscale hotel brand in Smartotels Hospitality International's portfolio, launches today in the UAE. A pioneering "concept hotel" brand, FORM offers business and leisure travelers accessible premium hotel fundamentals with the flexibility of add-on service and amenity features in a technologically-advanced, design-forward and socially-responsible environment. FORM's 143-key flagship property is being developed by Dubai Contracting Company (DCC), and designed by Paris-based global architectural firm, Architecture-Studio. The hotel is currently under construction and is plan...