COVID-19: Impact on Forward Hotel Bookings in Key European Markets

STR | July 2, 2020

The COVID-19 pandemic has caused unprecedented challenges for global hospitality, with travel restrictions and lockdown measures forcing hotel closures and performance declines that exceed the levels witnessed during the global financial crisis and other challenging times for the industry. An area of the industry where the impact continues to evolve is business on the books, or reservations booked for future dates. To provide a forward-looking view of the COVID-19 impact on hotel performance, STR utilized data from Forward STAR to analyze business on the books for key European hotel markets Forward STAR data is processed on a ...