Forward STAR
Australian Grand Prix Lifting Melbourne Hotel Bookings to 29-Month High
STR | April 7, 2022
ADELAIDE, Australia — April 7, 2022 — This weekend’s Australian Grand Prix is lifting Melbourne’s hotel occupancy on the books to its highest level since November 2019, according to STR’s Forward STAR. As of 4 April, the Thursday-Sunday (7-10 April) average in the market is 89% with a peak of 94% on Saturday night. Should that Saturday level actualize, it would be the market’s highest daily occupancy since 30 November 2019 as well as the highest occupancy for any major Australian capital since New Year’s Eve 2019. “Ever since the calendar dates were announced, Melbourne’s bookings have been progressively bui...
STR: Australia Hotels Show Holiday Demand Lift
STR | December 20, 2021
ADELAIDE — December 20, 2021 — Lifted by the upcoming holiday season, occupancy on the books is rising in Australia’s key hotel markets with Brisbane and Adelaide nearing 70% for New Year’s Eve, according to STR’s Forward STAR. “The timing is perfect for Australia’s hotels as restrictions are eased just as the holidays draw nearer and summer begins in the southern hemisphere,” said Matthew Burke, STR’s regional manager for the Pacific region. “Occupancy on the books is once again trending upward, and throughout the holidays, levels are already sitting above 60% in some key markets. With more reopening around the...
STR: Australia’s Latest Lockdowns Curtail Hotel Bookings
STR | July 6, 2021
ADELAIDE — July 6, 2021 — Amid recent COVID-19 outbreaks and lockdowns, key markets in Australia are showing noticeably lower levels of occupancy on the books for the coming weeks, according to data from STR’s Forward STAR. Most notable, Sydney’s occupancy on the books is down an average of 13.8% when comparing the 28 June data update with the data release from 21 June. Occupancy for the current week ending 3 July is unlikely to exceed the 20% mark, which would be a 50% decline from previous weeks. “Since the second week of June, the delta strain of the virus emerged in the community, and lockdowns in Victoria followed by New ...
What Does the Future Look Like for Australia Hotels?
STR | July 2, 2020
As markets slowly begin to reopen and leisure demand picks up, specifically on weekends, it is important to look towards business-on-the-books data to see how these markets will perform in the coming weeks and months. While evaluating past data is crucial for the industry, it is imperative to take a step into the future to see how your hotel may compare against your market or competitive set. STR’s Forward STAR reports do just that—look 90 or 365 days ahead with this report to strategize more efficiently by correlating uptake in bookings with your marketing and promotional campaigns, as well as events or conferences in your a...
