The Fourth-screen: Providing the Right Digital Experience for On-Property Hotel and Resort Guests

the Authors & HeBS Digital | April 1, 2015

By Jason Price and Mariana Safer Over 42% of website visitors and nearly 16% of hotel bookings came from tablet and mobile devices in the first half of 2014. Hoteliers must embrace the mobile-connected traveler by offering relevant and practical content while on property and within a local radius. Commonly referred to as the fourth-screen, the hotel can turn the website meant for the general public into a customer service channel and a revenue generating opportunity accessible to on-property guests only. Read on why hotels should consider the fourth-screen a simple and practical extension of the hotel's direct online channel. Connecting...