franchise
IHG Hotels & Resorts Evolves Upscale EVEN Hotels Brand, Broadening Guest Appeal and Increasing Owner Value
IHG | September 23, 2022
IHG Hotels & Resorts (IHG), one of the world’s leading hotel companies, today unveiled the latest evolution of its upscale EVEN Hotels brand through an updated design, refreshed restaurant and integrated wellness experience. Developed in collaboration with franchisees, the new EVEN Hotels prototype will be more efficient to build and operate, making investment in the brand more attractive in more markets and driving future growth. With 50 global hotels open or in the pipeline, EVEN Hotels was created to keep travelers’ wellness routines going however they choose to define them. The brand’s evolution will broaden EVEN Hotels’ ap...
Wyndham Hotels & Resorts Debuts ‘BOLD by Wyndham’ Expanding Support of Black Entrepreneurs
Wyndham Hotels & Resorts | July 13, 2022
PARSIPPANY, N.J., July 13, 2022-- Wyndham Hotels & Resorts, the world's largest hotel franchising company with more than 8,900 hotels in 95+ countries, announced today BOLD by Wyndham, a new program designed to engage and advance more Black entrepreneurs on their path to hotel ownership. Developed with insight and support from existing and aspiring Black hoteliers, BOLD, which stands for Black Owners and Lodging Developers, aims to expand awareness for the unique challenges faced by Black entrepreneurs while using the scale and resources of Wyndham to help address those challenges and increase the number of Black hoteliers. "...
Ascend Hotel Collection Adds Three New Properties to Portfolio
Ascend Hotel Collection | May 19, 2022
ROCKVILLE, Md., May 19, 2022-- The growing Ascend Hotel Collection from Choice Hotels International, Inc. (NYSE: CHH) recently added three new properties to its global portfolio of resort, boutique and historic hotels: The Harborview in Port Washington, Wisconsin; The Crossroads Hotel – Newburgh in Newburgh, New York; and the 17 West Hotel in Tulsa, Oklahoma. In addition to providing upscale guests with the perfect respite from the hustle and bustle of daily life, each of the brand's newest additions – conveniently located within driving distance of nearby metropolitan areas – are owned and operated by longtime Choice fra...
HVS: Emerging Hotel Brands
Brittany Hart | June 23, 2020
By Brittany Hart As COVID-19 was declared a global pandemic by the World Health Organization (WHO) on March 11, the hospitality industry began to experience sharp declines in lodging demand given the cancellation of events and the travel restrictions set by the government, which contributed to the drop in all performance metrics. For example, RevPAR for U.S. hotels was down 65% for the week of May 31 through June 6, compared to the same week in 2019. Nevertheless, franchisees continue to search for brand-growth opportunities. Several new brands, ranging from economy to upscale products across all service levels, are being created to occupy...
Service Properties Trust Signs New Agreements With Marriott
January 3, 2020
NEWTON, Mass.--January 3, 2020--Service Properties Trust (Nasdaq: SVC) today announced that it has entered agreements with Marriott International, Inc. (NYSE: MAR), or Marriott, which combine its three existing Marriott operating agreements, historically referred to as the Marriott Nos. 1, 234 and 5 agreements, into a single portfolio for a 16-year term commencing January 1, 2020. The Marriott Nos. 1, 234 and 5 agreements included 122 hotels, provided for aggregate annual owner’s priority returns and rents due to SVC of $192.2 million and were scheduled to expire on December 31, 2024, 2025 and 2019, respectively. Among other terms, the new ...
Hospitality Financial Leadership: Hotel Franchise/Management Fees & 20 Years Is a Long, Long Time
David Lund | December 2, 2019
By David Lund Being a branded or franchised hotel is an expensive endeavor. Especially when you consider the average agreement is 20 years in duration and you’re on the hook for the fees outlined in your agreement plus anything else the management company throws at you. When I say on the hook, I mean they can literally charge you for whatever they want as long as they determine it is in your best interest. This is the basic concept that forms the meat of the management or franchise agreement. When you consider the cost of the fees there are some terms you will want to get familiar with. Terms that are part of your hotel management ...
Hotel Franchise Brand Management: What Role for the Brand?
Holden Madison | September 26, 2019
By Holden Madison Tess Mattisson, Senior Director of European Marketing for Choice Hotels International, oversees 400+ hotels and multiple franchise brands across Europe, the Middle East, and Africa regions: she has picked up a thing or two on hotel brand management in franchising. Moving Beyond: Your Brand and Butter Traditional brand names and logos are moving to a more mobile, personalized approach for franchisees. It starts with scalability – measuring and learning from new investments – and then taking those investments to the whole business. Scalability boils down to the services offered, and it’s not a one-size-fits-all...
AHLA Submits Comments on Joint Employer Rule
AHLA | June 26, 2019
Proposed Rule Would Provide Clarity, Certainty to Businesses WASHINGTON (June 26, 2019) – The American & Hotel Lodging Association (AHLA) today commended the U.S. Department of Labor for its efforts to provide clarity and certainty to employers in comments submitted to the Department for its Notice of Proposed Rulemaking on Joint Employer Status. “The hotel industry is a major economic driver, supporting millions of jobs and offering opportunities for entrepreneurs and small businesses,” said Brian Crawford, executive vice president of government affairs at AHLA. “In fact, three out of five hotels are small business—many o...
