IHG Launches New “Franchise Plus” Model for Holiday Inn Express Brand in China

IHG | May 10, 2016

10th May 2016, Shanghai: IHG® (InterContinental Hotels Group), one of the world's leading hotel companies, today announces the launch of a new franchise model for its Holiday Inn Express brand in China. The new model, called Franchise Plus, has been specifically tailored for the Chinese market and provides owners with all of the benefits of operating a franchise model, but with additional benefits and features from IHG's managed model. This announcement comes as IHG signs its first Franchise Plus agreement with Shanghai Yaqi Business Hotel Co., Ltd., for a 260-room Holiday Inn Express hotel in the Hongqiao area of Shanghai. It also ...