New Research Shows Consumers Spend $5.2 Billion Annually in Fraudulent and Misleading Hotel Booking Transactions

the American Hotel & Lodging Association | May 3, 2018

Nearly one in four consumers say they were misled by a third-party travel company Washington, D.C. – May 3, 2018 – As Americans begin gearing up for the busy summer travel season, new research from the American Hotel & Lodging Association (AHLA) suggests that online booking scams and fraudulent and misleading travel websites and companies continue to mislead and confuse consumers. That's why AHLA is encouraging consumers to Avoid Shady Deals and Have a Sunny Stay by searching smarter for their hotel stays through the launch of their summer "Search Smarter" education and awareness campaign. In a new survey commissioned by...