How Hotels Can Compete for Revenue Against the Growing Threat of Airbnb?

Dr. Gabor Forgacs | April 14, 2016

Gabor Forgacs and Frederic Dimanche The Airbnb business model is driven by solid economic fundamentals but hotels can offer value as well Airbnb successfully delivers relevant and quantifiable advantages in saving time, defeating distance and generally finding a way to offer a solution for a "pain point" be it constrained travel budget or a preference for a given location. Airbnb also offers the perception of control for users, and a perceived authentic experience with locals. Airbnb is a disruptor that is able to impact the hospitality and tourism sector in a significant way. Its underlying economic drivers are powerful in a down econ...