Generator Acquires Freehand Hotels for $400 Million

Generator | October 17, 2019

HONG KONG, CHINA - 17 October 2019 - Generator, whose design-driven affordable luxury has disrupted the hospitality industry across Europe since 2011, will now operate all four Freehand Hotels and their respective food and beverage outlets after purchasing the brand for $400 million this week. The acquisition led by London-based firm Queensgate Investments, which owns Generator, merges the original upscale hostel trailblazers and reaffirms Generator as a global pioneer in the hospitality industry. With Generator's storied success in Europe and Freehand's expertise in the U.S. market, this new merger marks a momentous milestone in the brand's...