Red Carnation Centralises Commercial Teams With an Agile Revenue Strategy

IDeaS | July 6, 2023

Founded in 1952, the Red Carnation Hotel Collection is a family-owned and operated portfolio of properties comprising 18 luxury properties around the world, each renowned for its dedication to providing exceptional guest experiences with a local flavour. The management wanted to revitalise its strategic approach to revenue management and consolidate the function within a centralised commercial team. Sarah Glanville, Red Carnation’s director of revenue, had seen the value of IDeaS’ RMS data in informing the wider commercial function and managing performance metrics. “We typically use IDeaS for most things like last room availabilit...