gabor forgacs
The Future of Revenue Management Is Not What It Used to Be
Dr.Gabor Forgacs | October 11, 2018
By Dr.Gabor Forgacs Not too long ago we thought the future of Revenue Management would be more data; faster processing capability; more revenue streams optimized; and more properties managed by one revenue professional. Now that the second decade of the 21st century is nearing its final year we can see that the "more" and "faster" will give way to something slightly different. How We Got Here The revenue profession in the hotel industry has grown up: there are revenue analysts, revenue managers, directors of revenue, even vice presidents and other executives – it is fair to say the revenue profession is emerging as a champion of p...
AHLEI Publishes New Edition of Revenue Management Textbook
the American Hotel & Lodging Educational Institute (AHLEI) | February 28, 2017
Orlando, Florida, February 2017—The American Hotel & Lodging Educational Institute (AHLEI) has published a second edition of the textbook, Revenue Management: Maximizing Revenue in Hospitality Operations, by Gabor Forgacs. Forgacs is an associate professor in the Ted Rogers School of Hospitality and Tourism Management at Ryerson University in Toronto, Ontario, Canada, where he leads classes in revenue management, branding, and asset management, and is the faculty advisor for the school's co-op program. This textbook provides a basic understanding of the revenue management process. It distinguishes between tactical and strategi...
The Emerging Trend of Total Hotel Revenue Management
Dr. Gabor Forgacs | October 11, 2016
By Alice (Chuyi) Zheng and Dr. Gabor Forgacs Revenue management seems to evolve towards total revenue management and hotels have begun to execute strategies using this concept. However, even though many hoteliers understand the importance of utilizing the total revenue management approach, in reality, few are making meaningful progress following this direction. We have studied some of the current practices and future trends of total revenue management in hotels and discussed them in our research paper for practitioners. This study was designed as a qualitative study utilizing a combination of both primary and secondary research. The rat...
How Hotels Can Compete for Revenue Against the Growing Threat of Airbnb?
Dr. Gabor Forgacs | April 14, 2016
Gabor Forgacs and Frederic Dimanche The Airbnb business model is driven by solid economic fundamentals but hotels can offer value as well Airbnb successfully delivers relevant and quantifiable advantages in saving time, defeating distance and generally finding a way to offer a solution for a "pain point" be it constrained travel budget or a preference for a given location. Airbnb also offers the perception of control for users, and a perceived authentic experience with locals. Airbnb is a disruptor that is able to impact the hospitality and tourism sector in a significant way. Its underlying economic drivers are powerful in a down econ...
