garrick lee
Your Top 10 Digital Marketing New Year’s Resolutions
HEBS Digital | January 19, 2018
By Garrick Lee and Kerryn Gower As we say hello to 2018, January marks a time of resolutions and new beginnings. During this month, it's important for hoteliers to reflect on their past strategies and analyze results in order to set the framework for a successful year. Mapping out goals and determining your top digital marketing priorities are the first steps in executing a strong plan that achieves greater results than the year before. With the trend of increasing levels of supply and steadying levels of demand continuing in 2018, hoteliers need to reach potential guests at meaningful micro-moments throughout the entire travel planning...
The Smart Hotelier’s Pre-Opening Digital Strategy
the Author & HeBS Digital | May 23, 2017
By Garrick Lee Opening a new hotel requires an 'all-hands-on-deck' approach. From checking the allowable voltage for hairdryers to staging rooms for test shots and much more, there's an endless list of tasks to complete. Unfortunately, the most critical part of a pre-opening strategy oftentimes gets lost in the shuffle: the new property's digital presence and strategy. In today's landscape, hoteliers cannot afford to forgo a pre-opening digital strategy, as this missing piece will lead to lost bookings and revenue not only for the first opening months, but will set the hotel up for over-reliance on the OTAs in the long term. Conversely,...
