gcom
Metasearch Pricing Models Explained
GCommerce | August 30, 2023
In today’s metasearch landscape there’s a wide variety of pricing options available, and no shortage of opinions on which is “best”. Here at GCom, we’re all about catering marketing strategies to each property’s needs. And we believe that certain metasearch pricing models work best for certain hotels. From small, 15-room BnB’s, to 300-room luxury city center’s, learn which model works best for your unique situation. As metasearch continues to expand into one of your most important channels for direct revenue, it’s important to understand your choices in terms of pricing models. At Metadesk, we talk to hoteliers every ...
5 Essential Steps to Compose Award-Winning Emails
GCommerce | May 4, 2016
Step 1: Make it Mean Something "UGH, another email?" Do you ever feel like that? Well sometimes, so do your subscribers. According to a 2015 study by a marketing research firm the average number of business emails sent and received by a person was 122 a day, so how does yours differ? Are you just sending an email to send an email and remind your subscribers that you're there? If your email doesn't have a good, engaging purpose then the user may need more clarity as to why they even signed up in the first place. For example: if you are trying to entice viewers to book during summer months, paint a mental picture for them. Let them imagin...
Combat Seasonal Lows with Interest-Based Paid Search Campaigns
Gcommerce | April 28, 2016
A friend and foe, seasonality is a familiarity amongst many hoteliers who enjoy high occupancy, elevated ADRs, and a surge in revenue when in-season. As the seasons change, occupancy dips, market share becomes sparse, and hotels are left with elevated cost-per-acquisitions; their marketing efforts must become proactive, efficient, and creative to ensure their continued success. Complete a search for hotels in a resort town: from South Lake Tahoe to Vail or Park City. What you will find is an abundance of properties offering discounted rates or outlandish specials to secure a large piece of a much smaller pie. Is this approach functional...
