gcommerce solutions
GCommerce Welcomes 8th Forbes 5-Star Property to Its Portfolio
GCommerce | October 11, 2023
Park City, UT, October 11th, 2023 - GCommerce Solutions, a leading hospitality marketing agency, has added its 8th Forbes 5-star property to its portfolio. GCommerce specializes in luxury hotels and resorts. With a focus on driving direct bookings and revenue growth, GCommerce offers customized digital marketing solutions that elevate a property’s story to the right audience, nurture that audience to capture the booking, and cultivate the long-term relationship between the guest and the property. The company’s newest Forbes 5-star client is located on a luxurious private island in French Polynesia. The property is a world-renow...
New Hotel SERP Feature Alert: Google Property Promotion Ads Carousel Is Live/ GCommerce Solutions
GCommerce | June 21, 2023
At the end of 2022, Google announced that a new Property Promotion Ads carousel was coming to it’s mobile search results. Previously out in beta, the new Google Property Promotion Ads carousel is now live in the mobile and desktop search results. Are you seeing this in your hotel google searches yet? You can see the new feature in the below screenshot. What are Property Promotion Ads? Property Promoted Ads are a campaign type available within the Google Hotel Ads inventory space. It is a separate campaign type from standard Google Hotel Ads and does require a separate campaign type in order to run. These ads appear at the ...
Instagram’s New Twitter Competitor Is Right Around The Corner. How Can You Prepare?
GCommerce | June 14, 2023
Did you hear? Meta just announced a new app. Get up to speed on Instagram’s new Twitter competitor -find out what it is and how it can be valuable for your hotel here. The world of social media feels like it’s always changing – especially right now. With Elon Musk taking over Twitter, Mark Zuckerberg pushing the metaverse (or trying to), and the meteoric rise of TikTok, there’s a lot to keep track of. In addition to all the other changes we’ve had to deal with in the last few years, there’s one more on the horizon: a new social media platform from Meta. This new platform is very interesting, and provides for some clear advan...
Hotel Marketing During a Down Economy – Part 2
GCommerce | February 14, 2023
Must-Have Hotel Marketing Channels By Lindley Cotton Last week, in “Hotel Marketing in a Down Economy,” GCommerce’s Founder, Scott van Hartesvelt, shared some important hotel booking pattern signals, what history has taught us about navigating a challenging economy, and how properties can come out stronger on the other side. This week, let’s dig into the specific marketing channels every hotel should leverage in an economic downturn. But first, a really important reminder. Do not lose sight of what makes your hotel special! In challenging times, it’s natural to want to promote special offers to your hotel’s audience. T...
How Travel-Intent Audiences Generated Incremental Revenue for a Northwest Regional Hotel Brand
GCommerce | October 17, 2022
Like all hotels and other key players in the hospitality industry, one of our clients, a mid-size northwest hotel brand, spent much of 2020 and 2021 pivoting their marketing campaigns and brainstorming how to navigate the “new normal” when it came to travel. And while the industry was able to take advantage of the pent-up demand in 2021, there was still a significant increase in cost of media driving increased budgets just to ensure an adequate share of voice. GCommerce saw this shift in market dynamics coming and knew we needed to lower the cost per acquisition in order to be successful in our marketing efforts. Download our case stud...
Five-Star Laguna Beach Property Finds Success With Digital Marketing During COVID-19
GCommerce | August 18, 2020
Park City, UT, August 18, 2020- Five-Star Laguna Beach property, Surf & Sand Resort, partnered with GCommerce to run digital marketing efforts during COVID-19 to maintain brand awareness in key markets in order to secure market share upon reopenings. The resort placed all efforts on digital channels, with an emphasis on targeting in-state markets. GCommerce leveraged messaging that focused on leisure getaways and escapes, which was relevant while travelers were confined to their homes. The top-performing ad focused on the property being a family-friendly destination and the perfect opportunity to escape city life. Marketing budgets wer...
How to Enhance Your Hotel’s Guest Experience From Start to Finish: Part One
September 11, 2019
Amy McNeill | GCommerce Solutions | Director of Account Services Part One: Experiential Travel “It’s when a company intentionally uses services as the stage, and goods as props, to engage individual customers in a way that creates a memorable event." Welcome to the Experience Economy, Harvard Business Review. For this series, made up of six articles, we are going to start where the hotel guest experience journey actually ends. As we know, experience plays a very large role in driving travel and entertainment sales. “Over the past few years, personal-consumption expenditures on experience-related services—such as attendi...
2020 Organic Social Media Recommendations for Hotels
GCommerce | August 27, 2019
Erin Jelmini | GCommerce Solutions | Senior Marketing Strategist The current hotel digital advertising climate is “pay to play,” meaning that major platforms now prioritize paid advertising over organic posts, making it extremely hard for your hotel’s organic posts to gain any traction in the online marketplace. This being said, an organic social presence is still very important in the hotel space. When consumers are researching hotels they often turn to social media to help make their decision, and not having a social presence could come as a red flag. Six reasons why organic social media content is still important in the hospita...
