gen z
Gen Z Customer Experience Strategy – Dealing With Younger Generations
EHL Graduate School | May 28, 2024
You have to be careful when making assumptions about customers based on generation-specific stereotypes, as there are exceptions to every rule. However, it’s fair to say that Generation Z consumers - born between the mid-1990s and 2010 - have different customer experience expectations, including customer service strategy. And really, it’s hardly surprising. Generation Z is the first generation not to know a world without the internet. Their purchasing decisions are heavily influenced by social media. They favor a digital-first customer experience that is responsive and transparent, and they place a high value on ethical concerns when d...
How Can the Hospitality Businesses Adapt to the New Generation of Guests?
Tanya Girdhar John | April 29, 2024
By Tanya Girdhar John The demographics of hospitality consumers are changing; millennials, Gen Z and Gen Alpha are now a predominant audience. These new audiences bring new guest expectations, from digitalised experiences and convenience to social consciousness. While the hospitality industry is already experiencing a significant digital adaptation to improve guest experiences through digital solutions and software, there are still many more strategies that businesses can adopt to meet the new guest demands. According to the co-founder of Puzzle Partner, Ivana Johnston, there is a demographic transition on demand, and it is crucial ...
3 in 5 Younger Travelers Go the Extra Mile for Live Events, AAA and Bread Financial Survey Finds
AAA | April 26, 2024
New study shows Gen Z and Millennials are willing to travel the farthest and spend the most to attend destination events COLUMBUS, OH (April 26, 2024) – A new study from AAA and Bread Financial finds younger generations are driving a surge in live event travel. Approximately three in five Gen Z (65%) and Millennial (58%) respondents confirmed they have traveled in the past 12 months and/or plan to travel in the next 12 months for in-person events like concerts, sporting events, comedy shows, and book readings that are more than 50 miles from home . This compares to 43% of Gen X and just 27% of Baby Boomers. Going the Extra Mile and Spen...
4 Tips to Attract & Retain Gen Z Employees
Mark Lewis-Brown | April 9, 2024
By Mark Lewis-Brown The hospitality industry is no stranger to evolution, and after surviving the chaos of the COVID pandemic and the aftermath, hoteliers are much more adept at pivoting as new trends and developments push the hospitality industry in new directions. 2024 has already ushered in a great deal of change, as consumer booking trends change and many of the top global economies experience contractions, but as always, there will be many other shifts that will impact the hospitality industry over the coming years; one of the most significant changes that we are currently experiencing comes with the entry of Gen Z into the workforce, w...
It’s Time to Eliminate Generationalism in the Hotel Workplace: Myth of Generational Differences Has Been Busted by Research
Doug Kennedy | April 8, 2024
By Doug Kennedy As my frequent readers know, I have been bemoaning the myths that are thrown out as facts at conferences, podcasts, and in books and blogs that, at best, mislead hospitality leaders and at worst, lead to discrimination based on birth year. Generationism is harmful, just like racism and sexism. Worse yet, many of those spewing these falsehoods are making a handsome profit by doing so. Seems like just about every conference I speak at lately has another high-paid keynote speaker addressing some topic related to what “Gen Z” or “Millennials” want out of work, life, and what they are looking for in a hotel workplace....
Corporate Buzzwords: Good, Bad, or Scaring Off New Hires?
EHL Insights | August 8, 2023
Corporate buzzwords, also known as jargon, are an everyday part of the office world. And people use them for many different reasons. These phrases sound trendy, create a sense of belonging, provide an easy way to shift gears in a meeting, or even allow us to make light of a challenging situation. But sometimes corporate buzzwords can also have a negative impact. According to a recent study by preply, some of these words are creating a rift in the workplace. Apparently, many employees view today’s most popular corporate buzzwords as annoying, and some jargon worsens the generational gaps. The negativity created by these words may be impa...
Five Trends Driving Gen Z’s Travel Choices
StudentUniverse | July 19, 2023
Waltham, Mass. (July 19, 2023) – Using insights from the recent State of Student Travel Report as well as owned data, StudentUniverse, a Flight Centre Travel Group company and the world’s largest student and youth travel marketplace, has outlined travel trends to watch amongst Gen Z travelers. Gen Z Travelers Are Keen On Vocational Travel Insights from the most recent State of Student Travel Report indicated that 87% of travelers aged 18-25 believe that working holidays would improve their career prospects with 78% indicating they would undertake such experiences if presented with the opportunity. With the closure of borders dur...
21% of Gen Z Are Planning a Trip to “Soul-Search” This Summer, While 1 in 5 Americans Say They Can’t Afford to Vacation at All
Empower | June 8, 2023
Americans are reimagining summer through road trips, staycations as inflation impacts the majority of travel plans GREENWOOD VILLAGE, Colo., June 8, 2023 /PRNewswire/ -- Gen Zers may have more fun than everyone else this summer, with 1 in 5 saying they plan to find themselves by splurging on a "soul-searching" trip (21%), traveling abroad (20%), or packing their bags for a romantic getaway (24%), according to new research from Empower, a leader in financial planning, investing and advice. Not so fast, according to 41% of Americans who won't travel this summer, with 20% saying they can't afford to go on vacation (women 24%, men 15%)....
