gen-z travel
Google Trailing Behind Instagram, TikTok: How Social Media Is Changing the Travel Search Landscape
Lodging Interactive | April 29, 2024
Recent studies highlight a significant trend: Gen Z (aged 18 - 24) is turning to social media for their travel searches. This age group bypasses Google in favor of visually-driven platforms like Instagram (67%) and TikTok (62%) to find places to stay. It used to be that you’d find the perfect hotel by contacting local travel agencies or searching on good old Google. But a new report shows that search methods are changing, especially for Gen Z consumers. Social media platforms like Instagram and TikTok are becoming increasingly popular for discovering hotels. Why the Shift? Recent studies highlight a significant trend: G...
StudentUniverse Releases Their Annual State of Student Travel Report Revealing Key Trends Amongst Gen Z Travelers
StudentUniverse | February 14, 2024
This Year StudentUniverse Delves into the Importance of Traveling for One’s Mental Well-Being, the Impact of AI, Top Destinations for 2024, Embracing Sustainability, and Inspirational Travel Platforms Waltham, Mass. (February 14, 2024) – StudentUniverse, a Flight Centre Travel Group company and the world’s largest student and youth travel marketplace, today released its annual The State of Student & Youth Travel Report delving into the latest travel sentiments amongst those aged 18-25. The report reveals some interesting trends amongst Gen Z travelers including a preference for taking “dry vacations” and a concern for the...
Gen-Z Places High Value on Travel and Is Ready to Experience the World
StudentUniverse | April 12, 2023
Waltham, Mass. (April 12, 2023) – A new global report from StudentUniverse, a Flight Centre Travel Group company and the world’s largest student and youth travel marketplace, has revealed that despite financial concerns Gen Z is not going to let an economic crisis impede their wanderlust. With 87% of respondents indicating that vocational travel (such as working holidays and study abroad) is important for their career and 78% indicating a desire to enjoy new experiences, the jury is in and Gen Z has ruled that travel is worth the investment. The findings were released today as part of the company’s The State of Student & Youth Trave...
