Gen Z travelers
With Group Travel on the Rise, Gen Z Travelers Are Seeking Reputable Travel Companies That Offer Good Value Finds StudentUniverse Survey
StudentUniverse | September 19, 2023
Waltham, Mass. (September 19, 2023) – During the pandemic there was much speculation over the resiliency of group travel. The leading consensus amongst travel professionals was that the segment would bounce back, but questions loomed over how group travel would evolve in light of the pandemic and how would the growing market of Gen Z travelers contribute to trends in the group travel segment. StudentUniverse, a Flight Centre Travel Group company and the world’s largest student and youth travel marketplace, endeavored to answer some of these questions and conducted a survey of Gen Z travelers in the US to get their insights on group tr...
Millennial and Gen Z travelers Should Be Targeted With Low-Cost Off-Peak Travel Options to Drive Future Demand
GlobalData | March 24, 2022
With two billion holiday takers within the age range 25-34 in 2021, the second highest for its number of holiday takers, behind 35-49, travel and tourism companies need to target millennials and Gen Z with offerings away from busy summer periods that create value for money and authentic experiences, found GlobalData. The leading data and analytics company notes that a significant contributing factor as to why there are so many holiday takers in the 25-34 age range is their ability to travel during off-peak periods. Many young millennial and Gen Z travelers have no children or major responsibilities in terms of occupational and financial ob...
