“Generation Clean” Is a Driving Force Along the Evolving Traveler Journey

Amadeus | November 16, 2020

Hospitality leaders that identify “Generation Clean” as an engine for formulating marketing and operational strategies will be best positioned for success in a COVID-19 era.­­ Hoteliers around the globe prepare to enter the holiday season and the new year with continued uncertainty. Paradigm shifts in travel due to the health crisis have affected guest expectations, requiring hoteliers to rethink operational procedures and communications. Although no one has all the answers, we know one thing for sure - safety and cleanliness continue to be the top consideration and potential barrier to travel. Hotels that best position their mark...