Generation Z Takes Flight: Youngest Travelers Say Spontaneity, Thrill-Seeking and Sustainability More Important Than Luxury Hotels and Airplane Comfor

Priceline | September 25, 2019

Priceline Generation Travel Index reveals that youngest travelers turn to social media for travel inspiration, but also stress over posting “the perfect travel pic” NORWALK, Conn.--September 25, 2019 --If given an extra $100 to spend on vacation, Generation Z travelers say they would spend that money on an experience, versus a nicer hotel or more leg room on a flight. They believe WiFi should be free, “sustainability” is critical, and the “perfect photo” is a vacation priority. These were among the findings, summarized below, of the Priceline Generation Travel Index, an independent study of American travelers spanning four gene...