generation x
It’s Not All About Millennials
Chamberlin Public Relations | October 4, 2017
Why is every hotel trying to attract millennials these days? They aren't the only powerful demographic out there, and hotels shouldn't necessarily try to appeal to every generation. Here are some tips that will help hoteliers catch the eye of both Generation X and the baby boomers, and keep them coming back with their families. Baby Boomers These days, many baby boomers have retired and are eager to see the world. According to AARP, 99% of baby boomers planned to take at least one leisure trip in 2017, with an average of five or more excursions expected throughout the year. They are looking for relaxing vacations that give them a chance...
“What Millennials Want” – The Real Career Priorities of Gen X vs Gen Y
James Houran, Ph.D | January 31, 2017
By: James Houran, Ph.D. | Nina Gold | Keith Kefgen Millennials (aka "Generation Y" or "Echo Boomers") are the talk about town. A day rarely passes without a new report explaining what this generation wants out of life and how their value set are economic and cultural disruptors. As consumers and employees, GenY is therefore fast becoming the focal point of marketers, as well as cultural, religious and political leaders. Everyone is talking about how to "win over" this precocious generation. Of course, this is really an old question, which arguably gained prominence from a seminal study conducted back in 2009 by Boston College's Sloan Ce...
