generational travel
The Opportunities for Highly ADA-Compliant Hotels
Adam and Larry Mogelonsky | May 29, 2024
By Adam Mogelonsky, Larry Mogelonsky The hotel industry has seen an explosion of new brands and sub-brands over the past two decades, and this trend shows no signs of abating. This diversification is driven by various forces, with a prominent rationale being that emergent brands can better appeal to niche interests, microsegments or specific customer identities. We see this trend in the rise of the extended stay category (Home2 Suites by Hilton, Residence Inn by Marriott, Hyatt House) and the growth of serviced apartment or aparthotel brands. Premium and luxury segments have also excelled by focusing on particular value propositions, wh...
Gen Z Customer Experience Strategy – Dealing With Younger Generations
EHL Graduate School | May 28, 2024
You have to be careful when making assumptions about customers based on generation-specific stereotypes, as there are exceptions to every rule. However, it’s fair to say that Generation Z consumers - born between the mid-1990s and 2010 - have different customer experience expectations, including customer service strategy. And really, it’s hardly surprising. Generation Z is the first generation not to know a world without the internet. Their purchasing decisions are heavily influenced by social media. They favor a digital-first customer experience that is responsive and transparent, and they place a high value on ethical concerns when d...
How Can the Hospitality Businesses Adapt to the New Generation of Guests?
Tanya Girdhar John | April 29, 2024
By Tanya Girdhar John The demographics of hospitality consumers are changing; millennials, Gen Z and Gen Alpha are now a predominant audience. These new audiences bring new guest expectations, from digitalised experiences and convenience to social consciousness. While the hospitality industry is already experiencing a significant digital adaptation to improve guest experiences through digital solutions and software, there are still many more strategies that businesses can adopt to meet the new guest demands. According to the co-founder of Puzzle Partner, Ivana Johnston, there is a demographic transition on demand, and it is crucial ...
SURVEY: Surprising Trends Among the Youngest Travelers as 47% of Americans Turn Toward Travel Agents to Book Their Holiday Travel
IBS SOFTWARE | December 12, 2023
ATLANTA, Dec. 12, 2023 -- As we head into the 2023 holiday season, U.S. travelers are making the most of their vacation planning despite inflationary pressures and rising debt rates. In a recent survey commissioned by IBS Software, a global leader of SaaS solutions to the travel industry, a record 47% of respondents are utilizing in-person or online travel agents (OTAs) to book their holiday trips due to convenience. Perhaps surprisingly is the younger generation's preference for traditional travel agents (38% of Millennials and Gen Z) given the group's well-documented preference for digital behaviors over analog. This is in stark contrast ...
The Year of the Great Recharge: Hilton Trends Report Reveals ‘Rest and Relaxation’ to Be Top Driver of Travel Decisions Across Generations in 2024
Hilton | October 5, 2023
MCLEAN, Va. – According to a recent global survey conducted by Hilton and Ipsos, travelers say they will reduce other areas of personal spending to prioritize leisure travel in 2024, with a majority across generations indicating their No. 1 reason to travel in 2024 will be to rest and recharge, with more emphasis on sleep than ever before. Those insights and more were unveiled today with the launch of Hilton’s third-annual trends report: “What Millennials, Gen Z, Gen X and Baby Boomers Tell Us About Travel in the Year Ahead.” In addition to defining the preferences and passions of the 2024 traveler, the report takes a deeper look at...
U.S. Travel Spend Returns to Pre-Pandemic Levels, Totaling 4% of All Spend
Affinity Solutions | September 13, 2023
New data from Affinity Solutions indicates US travel spend has returned to pre-pandemic levels WHO: Affinity Solutions, the leading consumer purchase insights company. WHAT: Affinity Solutions’ Consumer Purchase Insights, based on actual credit card, debit card and transaction data, observed from January 2019 to June 2023: • Travel purchases rebound: The percentage of unique travel shoppers totaled 11.7% in 2019, with total spend reaching 4.5%. The category saw significant declines during the COVID-19 pandemic, with total spend falling to 2.5% in 2020. The category bounced back in 2022, with unique shoppers reaching 12% and total s...
21% of Gen Z Are Planning a Trip to “Soul-Search” This Summer, While 1 in 5 Americans Say They Can’t Afford to Vacation at All
Empower | June 8, 2023
Americans are reimagining summer through road trips, staycations as inflation impacts the majority of travel plans GREENWOOD VILLAGE, Colo., June 8, 2023 /PRNewswire/ -- Gen Zers may have more fun than everyone else this summer, with 1 in 5 saying they plan to find themselves by splurging on a "soul-searching" trip (21%), traveling abroad (20%), or packing their bags for a romantic getaway (24%), according to new research from Empower, a leader in financial planning, investing and advice. Not so fast, according to 41% of Americans who won't travel this summer, with 20% saying they can't afford to go on vacation (women 24%, men 15%)....
Closing the Deal With Gen Zs
Mark Lewis-Brown | June 1, 2023
Mark Lewis-Brown Although they would like to deny it, Gen Zs and Millennials do have one very important thing (for you!) in common: just like the Millennials before them, Gen Zs are highly motivated by travel and will spend as much of their disposable income on it as possible. Don’t believe me? Check out these stats from a recent article by Morning Consult: "52% of Gen Z adults are frequent travelers, taking at least three leisure trips in the past year. That share is significantly larger than it is for higher-earning Gen Xs and Baby Boomers, and it’s on par with Millennials... As Gen Zs age and grow in spending power, they will lik...
