generational travel
SURVEY: Surprising Trends Among the Youngest Travelers as 47% of Americans Turn Toward Travel Agents to Book Their Holiday Travel
IBS SOFTWARE | December 12, 2023
ATLANTA, Dec. 12, 2023 -- As we head into the 2023 holiday season, U.S. travelers are making the most of their vacation planning despite inflationary pressures and rising debt rates. In a recent survey commissioned by IBS Software, a global leader of SaaS solutions to the travel industry, a record 47% of respondents are utilizing in-person or online travel agents (OTAs) to book their holiday trips due to convenience. Perhaps surprisingly is the younger generation's preference for traditional travel agents (38% of Millennials and Gen Z) given the group's well-documented preference for digital behaviors over analog. This is in stark contrast ...
The Year of the Great Recharge: Hilton Trends Report Reveals ‘Rest and Relaxation’ to Be Top Driver of Travel Decisions Across Generations in 2024
Hilton | October 5, 2023
MCLEAN, Va. – According to a recent global survey conducted by Hilton and Ipsos, travelers say they will reduce other areas of personal spending to prioritize leisure travel in 2024, with a majority across generations indicating their No. 1 reason to travel in 2024 will be to rest and recharge, with more emphasis on sleep than ever before. Those insights and more were unveiled today with the launch of Hilton’s third-annual trends report: “What Millennials, Gen Z, Gen X and Baby Boomers Tell Us About Travel in the Year Ahead.” In addition to defining the preferences and passions of the 2024 traveler, the report takes a deeper look at...
U.S. Travel Spend Returns to Pre-Pandemic Levels, Totaling 4% of All Spend
Affinity Solutions | September 13, 2023
New data from Affinity Solutions indicates US travel spend has returned to pre-pandemic levels WHO: Affinity Solutions, the leading consumer purchase insights company. WHAT: Affinity Solutions’ Consumer Purchase Insights, based on actual credit card, debit card and transaction data, observed from January 2019 to June 2023: • Travel purchases rebound: The percentage of unique travel shoppers totaled 11.7% in 2019, with total spend reaching 4.5%. The category saw significant declines during the COVID-19 pandemic, with total spend falling to 2.5% in 2020. The category bounced back in 2022, with unique shoppers reaching 12% and total s...
21% of Gen Z Are Planning a Trip to “Soul-Search” This Summer, While 1 in 5 Americans Say They Can’t Afford to Vacation at All
Empower | June 8, 2023
Americans are reimagining summer through road trips, staycations as inflation impacts the majority of travel plans GREENWOOD VILLAGE, Colo., June 8, 2023 /PRNewswire/ -- Gen Zers may have more fun than everyone else this summer, with 1 in 5 saying they plan to find themselves by splurging on a "soul-searching" trip (21%), traveling abroad (20%), or packing their bags for a romantic getaway (24%), according to new research from Empower, a leader in financial planning, investing and advice. Not so fast, according to 41% of Americans who won't travel this summer, with 20% saying they can't afford to go on vacation (women 24%, men 15%)....
Closing the Deal With Gen Zs
Mark Lewis-Brown | June 1, 2023
Mark Lewis-Brown Although they would like to deny it, Gen Zs and Millennials do have one very important thing (for you!) in common: just like the Millennials before them, Gen Zs are highly motivated by travel and will spend as much of their disposable income on it as possible. Don’t believe me? Check out these stats from a recent article by Morning Consult: "52% of Gen Z adults are frequent travelers, taking at least three leisure trips in the past year. That share is significantly larger than it is for higher-earning Gen Xs and Baby Boomers, and it’s on par with Millennials... As Gen Zs age and grow in spending power, they will lik...
For Young Affluents, The Experience Really Is ‘Everything’
Matt Ferebee | May 25, 2023
By Matt Ferebee The world of leisure travel continues to change, particularly as it relates to younger affluent travelers. Raised on the internet and fed a steady stream of content via social media, these younger guests are seeking out travel that delivers what they have become so accustomed to online and on social: relevant content that is as immediate as it is immersive. In the context of hotels and resorts, that ‘content’ includes everything destination-related that a guest experiences before, during and after their stay. This desire to be surrounded by a more integrated, memorable experience is not, of course, a new expectation ...
Hospitality Trends: How Are the Different Generations Traveling?
Tatyana Tsukanova | May 16, 2023
By Tatyana Tsukanova, Lionel Saul The hospitality and tourism industry has always come up with names to describe cohorts of travelers that share similar interests and behaviors. Sometimes those names follow the famous generation categorization, such as Millennial travelers and Gen Z travelers, or have more tailored-made definitions. Silent travel and its impact In the last decade, the impact of the generalization of smartphone usage has created a new category of travelers: silent travelers. This cohort has adopted mobile technology to enhance or even replace the conventional in-person service delivery that occurs in the hospitality ...
Gen-Z Places High Value on Travel and Is Ready to Experience the World
StudentUniverse | April 12, 2023
Waltham, Mass. (April 12, 2023) – A new global report from StudentUniverse, a Flight Centre Travel Group company and the world’s largest student and youth travel marketplace, has revealed that despite financial concerns Gen Z is not going to let an economic crisis impede their wanderlust. With 87% of respondents indicating that vocational travel (such as working holidays and study abroad) is important for their career and 78% indicating a desire to enjoy new experiences, the jury is in and Gen Z has ruled that travel is worth the investment. The findings were released today as part of the company’s The State of Student & Youth Trave...