generational travel preferences
Don’t Skip Out on Skip-Gen Travel
Alan Young | November 14, 2019
By Alan E. Young There’s a popular saying that reads, “Identity influences behavior.” This proves to be an especially important understanding of hospitality. As industry leaders work to identify (and cater to) the entirety of the guest journey, from pre-stay to post-stay, we are constantly faced with the question like: What do guests want most, and why? What is their motivation for traveling? What makes an exceptional trip? Modern guest loyalty, after all, is earned, not given. Across each generational group and travel segment, hoteliers are implored to get closer with each guest to gain a deeper understanding of who they are, what t...
Starving Boomers and Travel Mindsets
Larry Mogelonsky | April 25, 2018
By Larry Mogelonsky, MBA, P. Eng. (www.lma.ca) I'm borrowing a term from the art world where the 'starving artist' is a burgeoning creative mind living hand-to-mouth, toiling away at his or her work while also probably taking on a part-time gig and waiting for that golden ticket of making a sale. Adapting the term to describe a new trend within the baby boomer generation is a bit of a stretch as they are hardly starving per se. But it does illustrate the point in that many boomers who have entered a second career or a state of semi-retirement, after departing from the breadwinning days in their former full-time jobs, are struggling to f...
New Year, New Travel Priorities. Study Says: Experiences Win Over Possessions
Expedia.com | January 3, 2018
Expedia and the Center for Generational Kinetics find travel at the top of everyone's wish list BELLEVUE, Wash., Jan. 3, 2018-- Today Expedia.com® released the results of a multi-generational travel study, exploring consumer behavior and travel preferences of American adults from Generation Z (age 18-22) to Baby Boomers (age 55-65).1 Results illustrate that people are shifting away from a society of stuff (products like clothes, electronics, jewelry), to a society of experiences, and are specifically saving for travel. "Insights into younger generations preferences are as good as a crystal ball, and currently their trends ...
Zuji Travel Index Points to Stark Generational Divide in Travel Preferences – Infographic
Zuji | January 14, 2015
Seventies-, eighties- and nineties-born differ greatly on what makes for holiday Findings from the survey conducted for the 2014 Zuji Travel Index suggest your age has a lot to do with your holiday travel preferences. Depending on whether you were born in the seventies (aged 35-44), eighties (aged 25-34) or nineties (aged 24 or under), your idea of what makes for a holiday very likely differs. 70s - "life-is-for-living" group Those born in the seventies "life-is-for-living" group, for example, tend to be significantly less price conscious when it comes to holiday travel, with the vast majority of respondents in the segment (86 per cent)...
