Baby Boomer Travelers: What Marketers Need to Know [Infographic]

Michael Del Gigante | December 10, 2019

By Michael Del Gigante In their rush to court younger consumers, travel marketers sometimes overlook an important demographic: baby boomers. Members of this cohort, defined roughly as those born between 1946 and 1964, are especially valuable because they often have the income and time to take multiple trips each year: 70%: The share of total US disposable income controlled by baby boomers $6,600: How much boomers spend on leisure trips each year, on average 4 to 5: How many leisure trips boomers take each year, on average What are the key motivators and behaviors of this group? To find out, check out MDG Advertising’s ...