HSMAI Perspective: Generative AI in Hospitality

Robert Gilbert, CHME, CHA President & CEO HSMAI | March 30, 2023

By Robert A. Gilbert, CHME, CHBA, President and CEO, Hospitality Sales & Marketing Association International (HSMAI)    Discussion of artificial intelligence (AI) seems ubiquitous these days. Many of our Advisory Boards and Rising Leader Councils have held spirited discussions on the topic in the last few months. We’re all familiar with existing AI tools such as virtual assistants, chatbots and automated booking processes. But, over the last 6 months, generative AI has rapidly evolved and entered our collective consciousness. I heard a quote recently that right now generative AI results are about 10% IN-accurate, but that perce...