Closing the Deal With Gen Zs

Mark Lewis-Brown | June 1, 2023

Mark Lewis-Brown Although they would like to deny it, Gen Zs and Millennials do have one very important thing (for you!) in common: just like the Millennials before them, Gen Zs are highly motivated by travel and will spend as much of their disposable income on it as possible. Don’t believe me? Check out these stats from a recent article by Morning Consult: "52% of Gen Z adults are frequent travelers, taking at least three leisure trips in the past year. That share is significantly larger than it is for higher-earning Gen Xs and Baby Boomers, and it’s on par with Millennials... As Gen Zs age and grow in spending power, they will lik...