Storytelling Is Not an Option Anymore, It Is Who You Are

Geoff Andrew | July 11, 2018

By Geoff Andrew People have been telling stories for thousands of years and still stories have a powerful effect on people. But how does successful storytelling work in the hospitality world? In the interview, Geoff Andrew explains why storytelling is particularly important for independent hotels and which hotels he believes have already perfected storytelling. Why do you think every hotel needs a good story to tell? With the growing influence of social media on people's booking decisions, hoteliers need to communicate as storytellers to stay relevant online. Travelers tell stories about hotels on social media and rating platforms. ...