How Luxury Hotels Can Co-Design for Suite Success

Karen Loynaz | January 14, 2019

By Karen Loynaz, MPS in Global Hospitality Leadership, Georgetown University Gregg Rockett, Adjunct Professor at Georgetown University Masters in Global Hospitality, contributed to this article Imagine walking into a hotel room designed by your favorite fashion brand, everything from the curtains to the bed linens emulates the brand perfectly. How much would you pay to sleep with your favorite brand? Leaders of luxury including Coco Chanel, Diane Von Furstenberg, and Bottega Veneta are now partnering with luxury hotels around the world to co-design fashion-forward hotel suites. Much like the hefty price-tag of a fresh-off-the runway des...