german hotel performance
Hotels Across Germany Are Filling Up for UEFA Euro 2024
CoStar Group | May 31, 2024
Analysis by William Anns With the summer months fast approaching, sports fans are looking at the 2024 UEFA European Football Championship, which kicks off on Friday, 14 June. Set to take place across multiple locations in Germany, the annual football tournament is expected to affect hotel performance just as much as football fans across the continent. Utilizing Forward STAR data, the markets are already showing spikes in hotel bookings on and around the match dates. Cologne leads the way Looking at the first two weeks of the championship, Cologne is showing the most significant hotel bookings thus far. As of 13 May, the highest o...