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Shreem Capital & Best Western Debut First GLo® Hotel in DeSoto, TX
October 1, 2018
Phoenix, AZ (October 1, 2018) – Best Western® Hotels & Resorts today celebrated the arrival of its energetic boutique hotel brand, GLō®, with a warm opening celebration introducing its first-ever property in DeSoto, Texas. The event celebrated Best Western's newest electric, innovative brand with a gathering of Best Western executives, local dignitaries, and community VIPs. "We're excited to celebrate the opening of our first GLō property and to introduce this innovative, traveler-centric brand to the world," said David Kong, president and CEO for Best Western® Hotels & Resorts. "GLō is designed for savvy tr...
Krish Hospitality to Debut Best Western’s GLo Brand in Summer 2018 in Ashveille, North Carolina
October 18, 2017
PHOENIX (October 18, 2017) - Best Western Hotels & Resorts' suburban boutique hotel brand – GLō – will soon make its debut in Asheville, North Carolina. Construction of GLō Asheville is officially underway, and upon completion, the hotel will be the first of its kind to open in North Carolina and will be a reflection of Best Western's reimagined brand identity – providing a stylish, convenient space designed for the way people travel today. "When we reimagined Best Western's brand identity and set out to broaden our appeal with a contemporary, energetic and relevant look, we knew the future would be an exciting o...
Best Western® Hotels & Resorts Celebrates Groundbreaking of First GLo® Property in Texas
July 27, 2017
PHOENIX (July 27, 2017) - Best Western Hotels & Resorts has marked the arrival of its newest GLō with a groundbreaking event in DeSoto, Texas – located just 15 miles outside of downtown Dallas. GLō, Best Western's energetic, new-construction boutique hotel brand, is designed for savvy travelers expecting the best in value, design and comfort. The festive event welcomed DeSoto Mayor Curtistene McCowan and City Manager Tarron J. Richardson, accompanied by multiple members of the DeSoto City Council. Local dignitaries were joined by Best Western's Managing Director of North American Development Bob Clasby, and Brand Development...
BW Hotels & Resorts Break Ground Simultaneously on Three GLo Properties in the U.S.
Best Western Hotels & Resorts | September 23, 2016
PHOENIX (September 22, 2016) - Best Western® Hotels & Resorts marked the arrival of its new GLō℠ brand today with a historic triple groundbreaking event. The company broke ground on its first three GLō properties during simultaneous festivities in Nashville, TN, Goshen, IN and Sheboygan Falls, WI. Best Western Hotels & Resorts' President and CEO David Kong, Senior Vice President, Brand Management Ron Pohl, Senior Vice President and CMO Dorothy Dowling, Vice President of Owner Relations Michael Morton, and Managing Director Design Amy Hulbert, deployed across the United States to join ownership group representatives and l...
Best Western Launches New Suburban Boutique Brand, GLō
Best Western Hotels & Resorts | September 30, 2015
GLō smashes the suburban cookie-cutter hotel mold with an iconic design and contemporary and energetic boutique brand, created for secondary, suburban and highway locations. HONOLULU (September 30, 2015) Best Western Hotels & Resorts announced today the launch of its seventh brand GLō. GLō is a broad-midscale new construction brand that offers a hip, boutique-style experience for savvy travelers who expect the best in value, design and comfort. The boutique hotel segment is hot and here to stay. The opportunity? Boutique brands currently are all designed for the luxury, upper-upscale and upscale segments; Best Western Vīb® ...
