global event industry benchmarks study
Cvent Releases Results of Global Event Benchmarks Study
Cvent | October 13, 2015
Survey of 2,200 Meeting Professionals Reveals Key Planning and Execution Metrics to Improve Event ROI October 12, 2015 - TYSONS CORNER, Va. - Cvent, Inc. (NYSE: CVT), a leading cloud-based enterprise event management platform, today released results from a recent survey of more than 2,200 executives, planners and marketers that provides insights into how meeting professionals around the globe budget, target attendees, create content, market events, enhance onsite experience, collect feedback, and measure return on investment (ROI). The study showed an overwhelming 94 percent of c-level executive respondents believed their events were ef...