Film Tourism As an Effective Destination Marketing Tool

Mandeep S. Lamba | March 28, 2023

By Mandeep S. Lamba, Dipti Mohan, Dhwani Gupta How wonderful it is when a film shows a city in all its glory! Sometimes when you see a place in a movie, you start wishing you were there exploring it. They have always been a great source of travel inspiration and have often helped increase tourism demand for the location, which benefits the hotels in the region. The global film tourism industry is expected to grow at a CAGR of 6.8% during 2022-32. A study found that the impact of films on tourism can be massive, increasing it by an average of 31%. It can go as high as 300% in some locations! For instance, all filming locations of th...