Hoteliers Tell All in New SiteMinder Report: “Being Bookable and Visible Online Is Our No. 1 Business Focus”

SiteMinder | March 28, 2017

Dallas, US – A report by the global hotel industry's leading cloud platform, SiteMinder, has found that the ability to grow direct bookings and online presence is the top business focus for hotels this year. The finding, documented in SiteMinder's Global Hotel Business Index 2017 released today, is based on more than 2,100 survey responses from hoteliers at both independent properties and hotel groups around the world. According to the report, the ability to increase direct bookings and grow online presence is a higher business priority for hoteliers than mobile bookings or personalization to enhance the guest experience. The ...